Business Standard

Flooded with data? Insights industry will help you now

Companies are using the insights industry for decision-making as global consumption recovers from the pandemic years. The industry is estimated to be worth more than $130 bn

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Pranjal Sharma

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Anticipating change is a strong weapon in an uncertain world. Technology and geopolitics are changing consumer behaviour in a post-pandemic world. Business leaders and investors are acknowledging the value of the insights industry in nearly every aspect of enterprise management. 

Broadly, the insights industry includes digital data analytics; market research, social listening and communities, and surveys. 

“There is a historic level of investments in the insights industry,” says Joachim Brechta, director-general of ESOMAR, an industry group. “Data analytics is the fastest-growing segment of the global insights industry.”

Companies are increasingly leaning on the insights industry for strategic decision-making as global consumption recovers from
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of or the Business Standard newspaper

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First Published: Jun 09 2024 | 10:30 PM IST

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