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Is Apple's focus on India as momentous as Suzuki's entry 40 yrs ago?

The full measure of Apple's success in India will depend on its becoming more than a phone company. Still, this promising start is sufficient for the moment, writes T N Ninan

Is Apple's focus on India as momentous as Suzuki's entry 40 yrs ago?
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T N Ninan

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Could Apple’s belated focus on India, as a market and as a manufacturing base, become in the fullness of time as significant an event as the entry of Suzuki (Maruti) into the Indian car market exactly 40 years ago? The answer has to be “yes” and “no”, though the differences in the two cases outweigh the similarities. Suzuki entered a tiny car market whose outdated models had poor product standards, and hoped to expand the market dramatically with its low-priced entry. Apple is entering a market that is already one of the largest for mobile phones, and, unlike Suzuki, is
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First Published: Apr 21 2023 | 7:30 PM IST

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