Could Apple’s belated focus on India, as a market and as a manufacturing base, become in the fullness of time as significant an event as the entry of Suzuki (Maruti) into the Indian car market exactly 40 years ago? The answer has to be “yes” and “no”, though the differences in the two cases outweigh the similarities. Suzuki entered a tiny car market whose outdated models had poor product standards, and hoped to expand the market dramatically with its low-priced entry. Apple is entering a market that is already one of the largest for mobile phones, and, unlike Suzuki, is
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