People at 'dheerga ayush' companies learn, grow and stay curious

Fulfilment presumes that there is some deep ambition and a personal purpose. It may be prosaic, like feeding your family, or philosophical, like providing music as soup for the soul

Who does not wish to set up and nurture institutions with a long life? Dheerga Ayush companies, or flourishing multi-generational firms, nurture engaged employees. Many executives cease to keep their curiosity alive as their career progresses. When you cease to learn, you lose engagement with work. The employee-engagement data over 30 years shows a temporal decline across companies and regions. That is why Dheerga Ayush companies like Tata, Castrol, and Hindustan Unilever track their employee engagement regularly.

 

Barry Schwartz, a noted American psychologist and academic, has written and spoken about “why we work”. According to him, Adam Smith opined that