The power of neeyat in enterprise

Neeyat is not a new management jargon to replace vision and mission, nor is it an attempt to nativise an Anglo-American concept in Bhartiya hues, but it is relevant for all businesses, big or small

Neeyat is not a novel idea or jargon. It has always existed, but it lately caught my attention. Over a fine dinner in Paris with the Moroccan chairman of Indo-Maroc Phosphates Company, our discussion veered to the role of business in society. My host dropped the Arabic word neeya in our discussion. That was when I realised the word neeyat that we use had its origins in Arabic — the true intent.

The relationship between neeyat and behaviour can be imagined to be similar to that of the Gangotri to India, or the Vedanta to Hinduism, or the Preamble to the