The launch of MFCentral.com by CAMS and KFin Technologies (KFinTech), in phases over 2021–2022, was one of the most significant developments for Indian mutual fund (MF) investors in the last 10 years. For the first time, there was a single, user-friendly platform to invest in direct plans (ie zero-commission plans) of 100 per cent of MFs, without the risk of being pushed to buy other high-fee financial products or services. There are seven reasons why I recommend MFCentral to my clients.
First, Securities and Exchange Board of India (Sebi)-registered investment advisors (RIA) recommend direct plans of MFs because in regular
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