What happens when you make a purchase at a large store like Lifestyle and put that purchase on your loyalty card? An entire pre-set list of activity begins to unfold: The store system checks to see if you made the purchase on a particular credit card, based on which the credit card company may send you a discount offer for related purchases; the store loyalty system may check to see your loyalty points tally and send you an SMS encouraging you to utilise those loyalty points; your name and address may be shared with a mutual fund company who can send you an appropriate investment offer, depending on your shopping pattern and spending capability; and a call centre may get in touch to sell you membership to a spa or a holiday home.

The business of maths

Business Standard

If you are still on the lookout for a guitar or a piano tutor, here&rsquo;s where you will get one for free.

Play it again, YouTube

Mumbai-based Idea Cellular Limited, an Aditya Birla Group company, has lined up an investment of about Rs 1,000 crore in three years on its telecom operations in Orissa.

Idea Cellular to invest Rs 1,000 crore in state over three years

The Anil Dhirubhai Ambani Group promoted Reliance Communications Reliance Communications, has embarked on a major expansion drive by offering 60 mobile stores across Gujarat.

Reliance Comm to roll out 60 stores in Guj

A federal jury has ordered US software giant Microsoft to pay 388 million dollars to Uniloc for infringing on an anti-piracy software patent held by the Singapore- and US-based company.

Microsoft ordered to pay $388 mn in patent case

Mobile service operator Aircel today launched its services in Mumbai. For the company, this will be a roll out of its services in 17th circle. Aircel with 18 million subscribers is the fifth-largest service provider in the country.

Aircel rolls out services in Mumbai

A weakened pound, general slowdown in demand and delay in initiation of projects impacted Mastek&rsquo;s third quarter results.

Mastek Q3 net down 4.5% on slow demand

Axiom Telecom CEO Faisal Al Bannai said the expansion is in-line with the company&rsquo;s growth strategy which prioritises development in core markets.

Axiom Telecom to open India outlets

Press Trust of India

IT services firm Cognizant Technology Solutions is scouting for acquisitions to diversify its presence in the Asia-Pacific region, the company's Chief Eexecutive Officer&nbsp;Francisco D'souza has said.

Cognizant eyes buyouts in Asia-Pacific

Aircel Cellular, in which Malaysian telecom major Maxis Communications holds 70 per cent stake, will invest another $5 billion in the next three years in the country. The GSM service provider today started operations in Mumbai, putting to rest speculation on plans to acquire the city&rsquo;s oldest mobile company, Loop Mobile.

Aircel to make $5 bn investments in 3 years

There are several coincidences and curious turns in IBM&rsquo;s patent application for outsourcing jobs which has caused such a huge outcry in the US. After critics slammed it a fortnight ago, the computer giant said it was withdrawing the application but it leaves several questions hanging over the controversial patent application which Big Blue had submitted for the second time.

Latha Jishnu: Why IBM got the blues on offshoring

The city is far ahead of the other metros.

In mobile penetration, press 1 for Chennai

Infosys Technologies admits it is being affected by the global economic recession. For 2009-10, the company, for the first time, said it expected a drop in earnings per share (EPS). And, for the first time, it is giving no promise (&ldquo;guidance&rdquo;) on hiring. S (Kris) Gopalakrishnan, MD and CEO of the Bangalore-headquartered company, talks of the road ahead with Bibhu Ranjan Mishra and Ravi Menon.

'This is perhaps one of the worst times'

Infosys will get &ldquo;fresher&rdquo; in the coming quarters, even as it shrugs off all possibilities of its bench piling on calories in case some of the newcomers are not billable. The fresher intake, at 16,000, will constitute a record 89 per cent of total recruitments the Bangalore-based IT giant will carry out in fiscal 2010, according to information given by senior company officials.

Fresher intake to constitute 89% of total recruitment

Not only on television, now mobile screens too will become the turf for Twenty20 format cricket matches soon as some of the leading mobile game developers gear up to launch games based on the Indian Premier League (IPL).

IPL games on mobiles too

Imagine this situation. Girish Ranade (not his real name), a Pune resident, is caught breaking a red light. He takes out his license as asked, and is mentally prepared to shell out the required penalty.

Pune officers to catch habitual offenders with Blackberry

The only hope for WiMax operations in South Asia will be India, according to the Yankee Group, since even in countries like the US and other advanced nations, the technology &ldquo;cannot be rated as successful&rdquo;.

India: The only hope for WiMAX in South Asia

Kalpesh Shah (name changed), the managing director of a mutual fund organisation at Nariman Point-Mumbai, says he continued working during the Mumbai terror attacks which took place last December. This despite the fact that Nariman Point was cordoned off for a few days. Shah attributes this to his company's 'workplace recovery strategy', wherein the core team was able to operate from a different location.

They help you work during disasters

Sony Computer Entertainment Europe, which controls 80 per cent of the gaming market in India, is betting big on regional language games development, and will introduce at least six new regional language games this year.

Sony plans more regional language games

A worldwide survey on outsourcing shows there were 12 &ldquo;mega deals&rdquo; in 2008 for a total contract value (TCV) of $17.1 billion (bn), compared with $12 billion for 2007, despite the slowdown in the global economy. The number of reported outsourcing mega deals awarded to a single service provider in 2008 was 12, an increase from 10 in 2007, said Gartner, the research and analysis firm.

Basic drivers of global outsourcing remain intact

State Bank of India has agreed to lend Vodafone-Essar, the joint venture between UK&rsquo;s Vodafone and Essar, Rs 10,000 crore to finance the company&rsquo;s entry into 3G (third generation) telecom services and expansion of its broadband operations.

SBI to lend Vodafone Rs 10,000 cr

Tech News: Latest Techn news & updates on Smart Watches, Gaming Console, iOS updates with launch date and price straight from Business Standard.com.

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