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Trump tariff impact: US kids to see higher price tag on Christmas toys

Majority of US retail firms put their orders on hold due to uncertainty in tariff situation

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China at present contributes a larger share of the US toy market to the tune of around 80 per cent. Several US toy companies have already warned the government that they will be forced to increase the prices to a record high this Christmas season.

Shine Jacob Chennai

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For kids in the United States, the tariff imposed by the Donald Trump administration on countries like China may no longer be a child’s play, as toy prices are predicted to touch record highs this Christmas season. However, for India’s toy export industry, which was ready to take giant strides in the sector by bagging heavy orders from the US retail giants like Walmart, Amazon, and Target Corporation, gaining from the China-Plus-One policy, the US tariffs came as a heavy jolt.
 
According to the Indian Toy Association, a majority of these US retail companies have put their orders on hold