Fatigued soaps give way to reality shows

Image
Press Trust of India Mumbai
Last Updated : Jan 19 2013 | 10:22 PM IST

Although the genre existed since the early years of television, the popularity has gained momentum only recently.

The never ending soaps and similar story lines on almost all channels have ensured that audiences take a liking to the reality television.

Observers say that the trend to take to reality shows came in a big way after 'Nach Baliye', 'Jhalak Dikhla Ja' and 'Indian Idol'. These shows along with 'Sa Re Ga Ma Pa' revolutionalised the television programming with more and more channels trying to cash in on their success.

'Ustaado Ke Ustad', 'Mr and Miss TV' (Sony), 'Comedy Ka King Kaun' (SAB), 'Jo Jita Wohi Superstar' (Star Plus) are some of the recent new shows.

Anooj Kapoor, business head of SAB TV told PTI that trends are common in television and films. "We give people what they like as their tastes and liking is important for our survival. Fatigue factor is creeping into daily soaps. Reality shows give a break from the fatigue factor. This scenario gives channels tremendous opportunities to try innovative content and give variety."

'Antakshri' and 'Sa Re Ga Ma' were the most popular formats of reality shows on Zee TV when satellite television first made an advent in the early 90s.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Apr 29 2008 | 4:02 PM IST

Next Story