Summer styles

PRODUCT

Digjam, owned by Birla VXL Ltd, has launched its new range of fine fabric designed for Indian summer. The 'techno finish' fabric comes in four styles "" Fragrance, Sheen 'n Shine, Odour Guard and Fresh 'n Freeze.

As the name suggests, Fragrance, priced at Rs 1,090 to Rs 1,170 a metre, emits a pleasant smell when the fabric is rubbed. Sheen 'n Shine (at Rs 300-600 a metre) is resistant to wear and tear. Odour Guard helps absorb body odour while Freeze 'n Fresh guarantees faster evaporation of sweat.