Cannes 2011: India bags 2 bronze and 3 silver on day 2

After the shortlists on day one came the awards on day two of the Cannes Advertising Festival.  Mudra Group’s Silent Anthem for Reliance MediaWorks has bagged a silver and two bronze lions at the prestigious event, while ad agency BBDO picked up two silver lions in the PR category on the same day.

The total tally is three silver and two bronze lions.

BBDO bagged the two silvers for its 'Shave Sutra' campaign for Gillette. A tongue-in-cheek account of how women use ingenious methods to get their men to shave, Shave Sutra won for its humour element, according to agency sources.

Mudra's Silent Anthem, on the other hand, bagged a silver in the PR category, while the two bronze were awarded in the promo & activation category.

Created on the occasion of India’s 61st Republic Day, the Silent Anthem, as the name suggests, is a silent rendition of the national anthem, using sign language rather than words. The video was played at all theatres of the Reliance MediaWorks-owned Big Cinemas prior to a movie screening.

So far Mudra and BBDO remain the only agencies to deliver for India. And the fight between the two of them, both from the Omnicom group, remains a tough one. The others incidentally are yet to open their account. But with the awards in categories such as design, film, print and outdoor yet to be declared, hope still remains that heavyweights such as Ogilvy, Lowe, McCann, Leo Burnett, Grey and Publicis will increase the metals tally for India.