The order noted that the petitioner which is Amazon had submitted that it is carrying on the business under the ‘marketplace model’. It also says during 2018, a complaint was lodged by the All India Online Vendors Association (AIOVA) to the CCI against respondent no.3 (Flipkart). Though the petitioner (Amazon) was not named in the complaint, it was invited to participate in the proceedings by the CCI to help explain the nuances of the e-commerce business. In the said proceedings, respondent no.3 (Flipkart), as well as the petitioner (Amazon), had been absolved of violation of Section 4 of the Competition Act. The order says the legal counsel of the petitioner pointed out that in this case, the complainant has annexed a portion of the copy of said order to the complaint. However, the CCI has not chosen to issue a notice to the petitioner to put forth its case. “This assumes significance,” says the order.