Ghai, the football team and the beauty queens are being roped in as part of an India Week extravaganza to take place in Shanghai and Beijing in mid-October. The show, organised by the Confederation of Indian Industry, aims to spread awareness about India.
Says Piyush Behl, who heads CII's operations in East Asia: "The idea of the show is to build India as a brand and help the Chinese understand us. Business will follow."
Ghai will showcase a retrospective of six blockbuster films dubbed in Mandarin. And East Bengal
