Complan, currently involved in a litigation with its rival brand Horlick's, has told the Calcutta High Court that its advertisement did not distort the image of its rival or mislead the public in any manner. | |
| The manufacturer of Horlick's, Glaxo Smithkline Healthcare Ltd, had filed a suit in the Calcutta High Court, alleging an advertisement telecast recently by Heinz India, the producer of Complan, showing Horlicks offered lesser benefits than Complan. |
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| Following the suit, Glaxo had filed a petition for injunction. The Court directed the parties to file affidavits in the case. |
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| Complan filed its affidavit stating the advertisement did not violate any law or disparage the product of others. |
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| The court directed Complan to telecast the advertisement without showing the cup with marked "H". |
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| The affidavit filed by the Complan denied that "Complan cup shows a growth as compared to brand "H" cup or that it is any way depicted that brand "H" cup registers nil growth as alleged". |
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| The affidavit stated, "It is a fact that Complan has 100 per cent more milk protein than brand "H" assuming the same to be Horlicks". |
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| It is a fact milk protein gives growing power and Complan has 23 vital nutrients with an enjoyable taste, the affidavit claimed. |
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| The affidavit also denied and disputed that the advertisement in question made any claim regarding superiority of Complan over Horlicks that is clinical or scientific tests or evidence in India. |
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| The case has been slated for final hearing on September 17, 2004. |
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