Direct-to-Home (DTH) operator Dish TV reduced its net losses for the March quarter aided by an increase in its average revenue per user and better product mix.
The company reported a net loss of Rs 37 crore for the latest quarter as against a net loss of Rs 60.5 crore in the corresponding quarter last year while revenues increased to Rs 451.7 crore from Rs Rs 319.5 crore.
The company added one million new subscribers during the quarter increasing its gross customer base to 10.4 million. Despite the subscriber addition, the company managed to increase Average Revenue per User (ARPU) to Rs 150 from Rs 142 in the previous quarter.
“Despite an ultra-competitive market, Dish TV’s initiative to drive ARPU’s has delivered heartening results. The enhanced High Definition bouquet coupled with cricket season enabled significant number of increase in HD subscribers,” said Subhash Chandra, Chairman,Dish Tv India.
Shares of Dish TV were trading 1.24% down at Rs 67.85 on the BSE.
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