Global enterprise mobility market to be $140bn by 2020

The increasing use of mobile is opening up a huge opportunity for the Indian IT services industry.

The global enterprise mobility (EM) market opportunity is expected to be $140 billion by the year 2020, growing at a compounded annual growth rate of 15%. The existing spend by enterprises on mobility is also expected to grow to 10-12% of the total IT spend by 2020, compared to less than 5% at present.

According to the report titled Enterprise Mobility: Building Tomorrow’s Enterprise’ released by the National Association of Software and Services Companies (Nasscom), in association with Deloitte, further said the key factor driving this increased adoption of enterprise mobility across organisations in consumerisation of IT, led by the abundance of smart devices at affordable prices, among others.

The report further highlights that while North America is expected to remain the largest market, APAC would be the fastest growing market by geography growing at a CAGR of 21%.

The opportunity for service providers in the North American market lies in the development of enterprise application stores as well as BYOD and related solutions. The EU market will continue its demand for development of apps for smart phones/tablets while APAC will offer opportunities in developing vertical specific apps and & integration of consumer and business apps.

“Organisations in India are quickly tapping the enterprise mobility opportunity, transforming business process strategies from an enterprise focus to a consumer focus. In the current ecosystem, smaller players are key contributors to this opportunity area; their entrepreneurial spirit and innovative thinking has fuelled the entire app economy not only for consumers but also for the enterprise,” said Som Mittal, President, Nasscom.

The findings of the report reveal that the adoption of enterprise mobility services has been significantly skewed across industries having high number of customer transactions, such as the banking & insurance and retail. However, in the near future, government, healthcare and media are expected to show significant growth in mobility adoption. In India, BFSI and Technology Media & Telecom (TMT) are the early adopters of enterprise mobility.