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How the shift in purchase behaviour calls for an overhaul in branding

As consumers make the slow march to normalcy, brands will be forced to rethink their category presence, purpose, and pricing strategies

Arundhuti Dasgupta |Business Standard | Mumbai
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How the shift in purchase behaviour calls for an overhaul in branding

4 min read Last Updated : Jun 16 2020 | 10:22 PM IST
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Optimistic, but frugal could well be the cross-generational tag line that brands use to categorise consumers in the post-lockdown marketplace. A report by EY (Covid-19 and emergence of a new consumer

Topics :CoronavirusLockdownCoronavirus VaccineDaily HygieneConsumer brands

First Published: Jun 16 2020 | 10:21 PM IST

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