Optimistic, but frugal could well be the cross-generational tag line that brands use to categorise consumers in the post-lockdown marketplace. A report by EY (Covid-19 and emergence of a new consumer
Subscribe To Insights
What do you get on Business Standard Premium?
Opt for auto renewal and save Rs 300
What you get on Business Standard Premium?
- Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
- Pick your 5 favourite companies, get a daily email with all news updates on them.
- Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
- Preferential invites to Business Standard events.
- Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.