HUL, RB, ITC up the ante in home hygiene with new campaigns, products

Brands look to leverage the sharply rising consumer interest in external cleanliness, launch new campaigns and products

Viveat Susan Pinto |Business Standard | Mumbai
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HUL, RB, ITC up the ante in home hygiene with new campaigns, products

4 min read Last Updated : Jun 18 2020 | 10:47 PM IST

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Among the lasting lifestyle changes that the pandemic is expected to bring about is the increased and frenzied focus on hygiene, reflected not just in the increased demand personal care products and s

Topics :CoronavirusDaily HygieneHULITC

First Published: Jun 18 2020 | 10:39 PM IST

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