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ITC is strengthening its presence in the fresh dairy segment in Eastern India through its flagship Aashirvaad brand, betting on rising demand for branded milk and value-added dairy products across Bihar, West Bengal and Jharkhand. The diversified conglomerate, which entered the fresh dairy business in 2018 with the launch of Aashirvaad milk in Bihar and later expanded to West Bengal and Jharkhand, has emerged as the second-largest dairy player in Bihar with a lineup ranging from fresh milk to curd, paneer, lassi and Mishti Doi. As part of its expansion strategy, ITC has tailored its dairy portfolio to regional tastes, local consumption patterns and evolving consumer preference for quality-assured dairy products. When asked about expansion to other regions, Hemant Malik, Chief Executive Officer, Foods Division, and Executive Director, ITC, said Eastern India will remain a key focus market for the company's dairy expansion plans, which offers significant headroom for expansion. "East
The Delhi High Court on Tuesday asked the FSSAI not to cancel for the time being ITC Ltd's licence over failure to comply with directives asking the conglomerate to remove all "100 per cent" claims in relation to its product, 'Aashirvaad M.P Chakki Atta'. Justice Swarana Kanta Sharma granted interim protection to ITC on its petition challenging the FSSAI advisories and notices to discontinue the usage of the term "100%" for its product or face suspension of FSSAI License. "Since the issue regarding jurisdiction is to be decided and the courts will be closed, till the next date of hearing, no decision regarding cancellation of the license will be taken," Justice Sharma said as it listed the case for hearing on September 9. Justice Sharma also said that she would pass an order on Monday, August 31, on the maintainability of a separate petition by AWL Agri Business Limited against FSSAI. AWL Agri Business Limited received FSSAI notices over allegedly misleading label declarations and
ITC expects its FMCG market to expand to around Rs 8 lakh crore by 2035 as the conglomerate looks to strengthen its position through a combination of brand-building, digital commerce expansion, and strategic acquisitions, Chairman & Managing Director Sanjiv Puri said on Thursday. Addressing shareholders at the company's Annual General Meeting (AGM), Puri said the Indian FMCG market was "poised for significant expansion" as the consumer landscape evolves rapidly. "The rise of aspirational Bharat, premiumisation, Gen Z and Gen Alpha consumers, expanding digital access and the growth of quick commerce are reshaping categories, channels and expectations," he said. To capitalise on these trends, ITC is leveraging an AI-led consumer insight ecosystem that enables micro-segmentation and supports the development of differentiated offerings tailored to evolving consumer needs, lifestyles and occasions, Puri said. He also underscored the growing role of online and omnichannel commerce in ...