Maruti tops customer satisfaction with dealer service:JD Power

According to JD Power Asia Pacific study, in a 1,000-point scale MSI had a score of 876, while the mass market average was 834

Press Trust of India New Delhi
Last Updated : Oct 31 2013 | 4:58 PM IST
Country's largest car maker Maruti Suzuki India (MSI) has topped customer satisfaction with dealer service for a 14th consecutive year, rated by market research firm JD Power Asia Pacific.

According to JD Power Asia Pacific study, in a 1,000-point scale MSI had a score of 876, while the mass market average was 834.

"Maruti Suzuki performs particularly well across all factors," JD Power Asia Pacific said in a statement.

Also Read

MSI was followed by Hyundai (833), Honda (825), Mahindra and Toyota (813 each), and Tata (799) in the rankings.

"Hyundai is also the most improved brand in the study, with significant improvements achieved across all five factors," it added.

The study measured satisfaction among vehicle owners who visit an authorised dealership service center for maintenance or repair work between the first 12 to 24 months of vehicle ownership.

Service quality, vehicle pick-up, service adviser, service facility and service initiation were the five factors used for measuring overall customer satisfaction.

The study said the overall quality of service completed continued to show consistently strong performance across the industry in India year over year.

"While 93% of owners indicate that the work was done correctly the first time, which is consistent with 2012 results, 71% of owners indicate that their vehicles were returned cleaner after the service - a 7% increase from 2012," it said.

Commenting on the findings of the study, JD Power Asia Pacific Executive Director Mohit Arora said: "The quality of service remains consistently high, evidence that the automakers and their dealer networks are working hard to make service a satisfying experience for their customers."

The 2013 India Customer Service Index Study was based on evaluations from 7,477 vehicle owners, JD Power said adding, it was fielded from May to August 2013 and included owners who purchased their vehicle between May 2011 and August 2012.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Oct 31 2013 | 4:52 PM IST

Next Story