Who's the biggest fan of Hindi cinema? | |
| MAX, the films and special events channel from SET India, is conducting a hunt across six cities "" Lucknow, Jaipur, Bhopal, Surat, Kolkata and Mumbai "" called Sabse Bada Deewana to find out. |
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| Sajid Khan, actor, television host, and soon to be director, is conducting the auditions to select the six finalists for the contest, and MAX viewers will select the winner by sending in their SMSs. |
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| Speaking at a press conference to announce the Kolkata roadshow, Albert Almeida, executive vice-president and business head, MAX, said, "This campaign, which seeks to capture the passion of viewers, ties in very well channel, which reeks of passion. Over the years, the channel has built up a brand experience that needs to be shared with viewers and viewers need to be rewarded for it." |
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| The reward "" free tickets for five years for the winner and home-theatre systems for all six finalists. |
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| Also video capsules, made by Gajraj Rao of Code Red Films and MAX's in-house promotional team, will be made on each finalist, showing why he is crazy about films. |
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| Viewers will be invited to send SMSs on the basis of these clips to decide on the winner, which will be in August. |
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| Besides in-channel promotions, Sabsa... will also be advertised on the ground through outdoor, van and radio campaigns. |
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