Porsche launches new 911 model priced up to Rs 2.66 crore

To expand its presence in India, the German luxury sports car maker plans to add two more showrooms at Chennai & Hyderabad in the coming months

German sports car maker Porsche on Wednesday launched new models under the 911 brand, with prices starting at Rs 1.42 crore and going up to Rs 2.81 crore (ex-showroom, Delhi).

The 911 Carrera Cabriolet, 911 Carrera S, 911 Turbo and the 911 Turbo S Cabriolet were commercially launched on Wednesday in the country.  

The Carrera models features a completely new engine generation with bi-turbo charging. A gain of 20hp has been achieved to 370hp, despite a fuel reduction of up to one litre per 100 km. The Carrera S delivers 420hp.

To expand its presence in India, Porsche plans to add two more showrooms at Chennai and Hyderabad in the coming months to add to its existing six outlets.

"Last year, we sold 408 units in India. We occupy a niche space in the luxury sports car market here and are looking for a steady growth in the country," Porsche India Director, Pawan Shetty, told news agency Press Trust of India.

He said the new 911 offers performance as well as convenience of everyday use to sports car enthusiasts. "This is the 8th generation of the 911 model and is 12% more fuel efficient over the previous generations," Shetty said.

911 is now available in a range of model variants including coupe and cabriolet with entirely new turbocharged power units, the company added.

Commenting on the ban on diesel cars and SUVs with engines of 2,000 cc and above, he said it will have little impact on the company as the model runs only on petrol.
 

When asked about the company's sales network expansion plans, Shetty said: "We are exploring (options) to add two more showrooms in the coming months, one each in Chennai and Hyderabad."
 

At present, the company has six showrooms in Delhi, Mumbai, Bengaluru, Ahmedabad, Kolkata and Kochi.

Porsche's portfolio of luxury sports cars in India includes the Cayman, Cayenne, Macan, Boxter, 911 and Panamera, which are priced in the range of Rs 1 crore to Rs 3 crore.