Ravindra Pisharody to head Audit Bureau of Circulation

ABS, set up in 1948, audits circulations of major publications, including newspapers and magazines in India

The Audit Bureau of Circulation (ABC) on Friday elected Ravindra Pisharody, Executive Director at Tata Motors as its chairman while M Venkatesh of HT Media was elected as the deputy chairman for 2013-14.

The Audit Bureau of Circulation, set up in 1948, audits the circulations of major publications, including newspapers and magazines in India.

The council also elected 14 other members to the management council representing advertisers, advertising agencies and publishers.