SAP plans to capatilise on SMB segment

SAP India plans to further strengthen its leadership position in the small and mid-size segment by doubling its customer acquisitions in the current financial year.

This year SAP has sustained growth in the SMB segment and has already added 45 new customers so far and the company plans a three-fold growth in the SMB segment in the coming years.

Alan Sedhi, president and managing director, SAP India sub-continent, said, "In today's highly competitive globalised economy, SMBs must be able to compete on a level playing field, while continuing to master the challenges of their industry. It is more important than ever for companies to use business software as a tool to improve collaborations internally and externally.

"Today, SAP's success in this segment is attributed to past experience in the SMB segment. We understand the needs of SMB customers and offer the right solution to address their business challenges," Sedhi added.

According to research by Frost and Sullivan on the Indian mid-market for 2003, SAP has emerged as the single largest player in the mid-market ERP software segment.

Alok Shende, director, technology practice, Frost and Sullivan India said, "SAP is transforming mid-market ERP by providing a choose of robots technology, world class business best practices and faster implementation cycle time. Mid- market companies that are on growth trajectory have a choice of solution that meets their current as well as evolving business needs. This is leading to greater customer adoption and market share growth for SAP's mid-market solution. Frost and Sullivan recognises this outstanding achievement with Frost and Sullivan Market Leadership Award for mid-market ERP solution."

Frost and Sullivan defines the Indian mid market ERP software market as small and medium enterprises, with an employee strength ranging between 50 and 500, and with revenues between $5 million and $100 million.

Srinivas Rao, sales director-SMB, SAP India, said, "mySAP All-in-One Solution offers 30 per cent reduction in total cost of ownership and 40 per cent reduction in the implementation time, ensuring faster return on investment for SMBs."