Vadilal to launches 'Artisan Range' of ice creams

With an aim to increase market share in the premium segment, Ahmedabad-based ice cream maker Vadilal Industries is all set to launch new range of products this summer. Vadilal is launching the Artisan range of products, which would include ice cream log, ice cream pastry, ice cream sandwich, cookie pie sandwich, ice cream bar (called as Sneak-a-Bar) and Kewara Mataka Kulfi.

This would be the third year in a row that Vadilal would launch products in the premium range. A company statement here said, "Vadilal's premium products portfolio is expected to generate revenues of Rs 50 crore this year from being negligible a few years back." Rajesh Gandhi, managing director, Vadilal Industries Ltdsaid, "Till recently Vadilal was known for its mass-based mid-end and low-end ice creams.

While we continue to be a market leader in this segment, we formulated a strategy to focus on higher-end products. This year we have come up with another dozen odd new products and variants in the premium category."