Wipro signs Shahid Kapoor as brand face

Re-launches Aramusk, one of the oldest male soap brands

Wipro Consumer Care and Lighting (WCCLG), the fast moving consumer goods (FMCG) and lighting division of Wipro Group, has roped in leading film star Shahid Kapoor as the brand ambassador of Aramusk, one of the oldest soap brands in the country for male.

Wipro has re-launched Aramusk, which was acquired by WCCLG from the Mumbai-based VVF Ltd in June 2011. The company has expanded the brand portfolio from ‘only soap’ to newer categories and now has Aramusk offerings in talc, deo, shaving foam, cream, etc. It has also announced the launch of a new product range nationally.

Anil Chugh, senior vice-president, Wipro Consumer Care and Lighting, said, “Aramusk is a strategic fit into our personal care portfolio. The re-launch of Aramusk will significantly enhance our presence in male grooming. Aramusk has a lot of latent equity in the market and we intend to tap it. Over the years we have carefully chosen celebrities to endorse our brands and it has worked well for us. Shahid is a leading star in India and fits the brand personality.”