A sneak peek into what India consumes on lock screen

A study says user spent 25 minutes on average consuming lock screen content between Jan 2020 and Jan 2021. The lockdown saw a massive 45 per cent increase in time spent consuming lock screen content

In India, a new wave of consumer behaviour is creating changes in the mobile lock screen content landscape. According to the India Lock Screen Report 2021 by Glance, an InMobi group company, smartphone users in the country have made a gradual shift from conventional to digital media for content consumption. On average, a user spent 25 minutes consuming lock screen content between January 2020 and January 2021. The lockdown further resulted in a massive 45 per cent increase in time spent consuming lock screen content. While videos accounted for 64 per cent of overall lock screen content consumption, the average user spent over 20 minutes a day watching lock screen videos.