Sachin, Big B, Aamir and more: Celebrities who endorse govt campaigns

Big B is the face of Swachh Bharat Abhiyan, Tendulkar may endorse National Mission for Clean Ganga

While Sachin Tendulkar may become the face of the National Mission for Clean Ganga, below is a list of celebrities engaged by the government to endorse its initiatives and campaigns: 

Amitabh Bachchan: Big B is the face of the Swachh Bharat Abhiyan or Clean India Mission, launched by the Narendra Modi government in 2014. While Bachchan last year was seen propagating the message of keeping open spaces defecation-free, this year he has talking about creating compost from household waste.

Anushka Sharma: The actor was selected as the female face of the Swachh Bharat Abhiyan this year and will appear alongside Bachchan in campaigns for the same.

Virat Kohli: The cricketer along with actor Alia Bhatt featured in a Women's Day initiative by the government to promote equal for women

Priyanka and Parineeti Chopra: The cousin sisters have been associated with the Beti Bachao, Beti Padhao or Save the Girl Child campaign, another ambitious initiative of the Narendra Modi government. The sisters featured in a high-decibel TV campaign last year to save the girl child, , which also featured other celebrities such as Madhuri Dixit.

Sachin Tendulkar: The ex-cricketer was nominated by the Prime Minister Narendra Modi as one of the ambassadors of the Swachh Bharat Abhiyan in 2014 and has since appeared in videos promoting the need for cleanliness.

Anupam Kher: The actor lent his voice to a popular campaign on the need for cleanliness under the Clean India Mission. The campaign put offenders in the spotlight, cheering them to shame.

Aamir Khan: The actor was the face of the Incredible India campaign till he was dropped last year was speaking on the issue of intolerance. Bachchan's name was subsequently propos but was put on hold after his name appeared in the Panama Papers leak.