In an advisory to all television channels yesterday, the Information and Broadcasting Ministry had asked channels to restrict condom advertisements to late night between 10 pm and 6 am.
"We have received complaints regarding condom advertisements showing inappropriate content. We welcome the decision of the government," NCPCR chairperson Stuti Kacker told PTI.
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It referred to Rule 7 (7)of the Cable Television Networks Rules 1994, which says, "No advertisement which endangers the safety of children or create in them any interest in unhealthy practices or shows them begging or in an undignified or indecent manner shall not be carried in the cable service".
It also cited Rule 7 (8) which states that "indecent, vulgar, suggestive, repulsive or offensive themes or treatment shall be avoided in all advertisements".
TV channels are hereby advised not to telecast the advertisements of condoms, which are for a particular age group, and could be indecent/inappropriate for viewing by children, the advisory read.
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