We have seen it all before – pre-poll rigging, rigged elections – but somehow this is different. A plethora of private news channels exist now, unlike in the 90s, when just the state-owned PTV existed. Many people thought that with a relatively free media and the rise of social media, it would be difficult to blatantly manipulate the electoral results. They were wrong. Media organisations like the Jang/Geo group and Dawn media group have taken a hit for being critical of the establishment. Columns have been dropped by papers due to the establishment’s pressure. Bloggers, social media activists and columnists critical of the military have been threatened, harassed and even picked up.