Answers to the Strategist Quiz (#444)

The Strategist Quiz (#444)
Strategist Team
Last Updated : Jan 25 2016 | 12:03 AM IST

  1. This person was a fullback at the University of Maryland, the founder of this brand got tired of having to change out of the sweat-soaked T-shirts worn under his jersey, however he noticed that his compression shorts worn during practice stayed dry. This inspired him to make a T-shirt using moisture-wicking synthetic fabric. Name the person and the brand he set up.
    Under Armour was founded in 1996 by Kevin Plank, then a 23-year-old former special team's captain of the University of Maryland football team
     
  2. What is the term used for a technique adopted by marketers in which they slowly convince prospects to buy your products by dribbling different pieces of marketing techniques like sending postcards, flyers, emails ads etc over a long period of time?
    Drip Marketing
     
  3. "The Super 8 is back" With which product does one relate this statement to?
    The New Kodak Hybrid video camera. Kodak is reintroducing its famed Super 8 camera, the gadget that started the film careers of many individuals responsible for content across every imaginable screen
     
  4. Whose famous lines are these "Bad Companies are destroyed by Crisis, good companies survive them, great companies are improved by them"?
    Andy Grove, ex-Intel CEO, in his 1996 book "Only the Paranoid Survive"
     
  5. Zaheer Khan and Irfan Pathan were among the brand ambassadors of this brand which was launched in India in the mid-2000s. Couple of years back about 1 lac plus units of this brand were recalled. Name the brand.
    Chevrolet Tavera
     
  6. What is common to Czech Republic, Slovakia, Denmark, Estonia, Iceland and Sweden?
    Their currencies are all named after the Crown. Krona, Krone and Koruna
     
  7. Whose magazine is titled The Label?
    Louis Philippe, the fashion brand from Aditya Birla Nuvo (Madura)
     
  8. In economics, what term refers to the possibility of periods of high unemployment which tends to increase the rate of unemployment below which inflation begins to accelerate? This term is also used to describe a physical phenomenon in magnetic materials.
    Hysteresis
     
  9. Whose motto or baseline is "Service to Services"?
    The Canteen Stores Department, (CSD) which technically is the largest retail chain in India
     
  10. Identify the brand from its logo?
    Umbro


There were no correct entries to quiz No 444. The winner is based on the first correct entry received.


 

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First Published: Jan 25 2016 | 12:03 AM IST

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