Answers to the Strategist quiz (#439)

1. In the 1930s this one company conducted experiments to see if it could engineer a shorter lifespan for their products to increase its business. They wanted their light bulbs to burn out faster so that it would increase its flashlight sales. Name the company.
   
   Phoebus Cartel comprising of companies like Osram, GE.
    
2. A phrase or word now a prerequisite in the digital era was first used in 1997 by a European company as part of its "Penelope" project. The product that was part of this project actually never reached the market. Subsequently it developed an operating system in collaboration with Psion, Motorola and Nokia. Name the company and the term it used.
   
   The word smartphone was first used in 1997 by Ericsson to describe a device that was never actually released in the market: The GS888 communicator.
    
3. What are these: Onion, Mallet, Bordeaux, Burgundy and Mosel?
   
   Different shapes of bottles generally used for storing and transporting wine.
    
4. This brand has been launched with the tagline Energy. It's our Nature. It is named after a historic personality. Name it?
   
   Energy Drink called Tenzing. Named after Tenzing Norgay. It is based on the natural energiser of the Sherpa people; a stimulating brew used for decades to fuel expeditions on Mt. Everest. Tenzing's son and an ex-employee of Red Bull have created this brand.
    
5. In 2004 Toyota used a unique marketing tactic to sell its then newly launched Scion tC in the USA. It was an attempt to increase awareness for Toyota through non-traditional advertising techniques. What was done?
   
   Toyota used forehead advertising as a guerilla marketing tactic to sell the newly launched Scion tC. 40 young adults were paid $11 per hour to wear temporary tattoos on their foreheads. The advertising message included a combination of the Scion brand name, tC model name, and asking price of $16,465. This event took place in Times Square lasted for three hours.
    
6. Connect Annie Besant & George Bernard Shaw with a Roman general Fabius Maximus, nicknamed "Cunctator", meaning the "Delayer" and what do you arrive at?
   
   The Fabian Society. Annie Besant and Shaw have been prominent members during its formative years. The Fabian Society was named in honor of the Roman general Fabius Maximus. His Fabian strategy advocated tactics of gradual victory through persistence, harassment and wearing the enemy down by attrition rather than head-on battles against the Carthaginian army under the renowned general Hannibal.
    
7. In Geek speak what is the term used for coffee shop, restaurant, bar or any public place where cool people meet in a Wi-Fi environment?
   
   Digeteria.
    
8. This brand was launched with a name which meant Snow in its country of origin but got into some controversy when its name was also a term used for a hooker or prostitute in spanish. Name this brand.
   
   Lumia from Nokia.
    
9. Whose tag line is "Get outta Here"?
   
   Scoot the low cost airline from Singapore.
    
10. Identify the company from its logo. The company was in news a few weeks ago.
    
    
    Allergan.

There were 8 correct entries to quiz No 439. Abhishek Nayak from Mumbai, wins Rs 2000. The winner is based on the first correct entry received.