eBay India, formerly Bazee.com, will double its investment in marketing this year, as part of its brand building exercise. | |
| Gautam Thakar, marketing director of eBay India, said, the company would increase its internet marketing initiatives for building awareness. |
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| He said thanks to the integration of the company with its global networks, we would offer small enterprises a level playing field in the export market. |
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| He said exporters of low-volume, high value items like jewellery and top-end garments stood to gain the most from this. |
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| The budget estimate would double this year for marketing. |
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| eBay would also increase penetration in B and C class cities. Thakar said, there were many centres of excellence across the country and eBay would try and incorporate products from such centres on its site. |
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| eBay India has over one million registered used. |
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| These users were from over 240 cities in India. |
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| eBay India offers three formats to sell products and services""auction, fixed price and classifieds (for real estate and services). |
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