The Strategist Quiz (#082)

 

1. The words sparking, incredible, a different light, uniquely and amazing appear in the advertisements for a certain category in APAC countries. Name the category. 
    
2. Subsequent to a secret company meeting in 1983, it took 1,400 engineers, 2,300 technicians, 450 prototypes, six years and $1 billion to introduce this brand in 1989. Identify it. 
    
3. Who persuaded John Deere in 1991 to allow his computer programmers to work near the client’s headquarters in a house called “Little India”? Working only overnight shifts, with no face-to-face contact with Deere executives, the programmers got the job done — supporting the theory that they could do their work from India. That trial helped give birth to the country’s outsourcing industry. 
    
4. Which Indian company’s in-house journal is called Fireside? 
    
5. Which management strategy or concept is the result of a decade-long study of 150 strategic moves spanning more than 30 industries and over 100 years (1880-2000)? 
    
6. Last Christmas season, a company in the US had to recall 7,000 jumbo-sized snow globes after the consumer product safety commission discovered that the globes can act as magnifying glasses and start fires when placed under direct sunlight. Name the company. 
    
7. Which company’s mascot is Geoffrey? 
    
8. Name the first deodorant or antibacterial soap introduced in the US by a leading meat-processing company in 1948. 
    
9. This foreign publication announced plans to launch its Indian edition but has to pass the Miller’s test before it comes out with its first issue. It had the former women employees of Enron to pose for it after the company’s downfall, and is now targeting former women employees of Lehman Brothers. Name it. 
    
10. Of these two logos, the first one belongs to a foreign company and the second to the joint venture it has with an Indian company. Identify both. 

 

Ten all-correct entries will receive a copy of Change: How to Adapt and Transform the Business, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 21 January. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.