The Strategist Quiz (#127)

 

1. The B-school that bears this person’s name recruits about a third of its students from outside the business world. He helped inspire the megachurch movement and acted as an informal adviser to the Girl Scout movement in the US. Identify him. 
    
2. Which company created a cross-functional team charged with identifying and delivering “The Perfect Pint” to the customer? This team mapped every business process in product delivery for a perfect customer experience. 
    
3. Name this brand created by one of the world’s finest noses, Dominique Ropion. It is the first Eau de Parfum with an alcohol perfume base created from an ingredient that is fairly traded and organic. 
    
4. The Random Access Memory (RAM) replaced punched cards when IBM introduced its model 350 Disk Storage Unit in 1956. Who was its first customer? 
    
5. What is common to Eclipse, Dubai, Rising Sun and Octopus? 
    
6. Who said, “The pilots I worked with in the aerospace industry were willing to put on almost anything to keep them safe in case of a crash, but regular people in cars don’t want to be uncomfortable even for a minute”? 
    
7. A reduction in the price of this brand’s main product resulted in a fall in the share prices of consumer product companies like Coca-Cola and Heinz. Its own stock fell by 26 per cent. One magazine termed it “the day the _____Man fell off his horse.” Identify the brand. 
    
8. An alumnus of the Stanford Business School created this brand because he was embarrassed buying a similar product for his wife in a department store environment. He committed suicide by jumping off the Golden Gate Bridge. Name him and the brand. 
    
9. In business management, who is known to have defined corporate culture along five different dimensions? He is said to have literally put corporate culture on the map. 
    
10. Identify the logo, its designers and also state what the lines signify.

 

 

Ten all-correct entries will receive a copy of Kenneth Cloke and Joan Goldsmith’s The End of Management and the Rise of Organizational Democracy, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 16 December. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.