The Strategist Quiz (#130)
- During Christmas 2009, who placed “plastic red kettles” that accept debit and credit cars in 120 cities in the US? The new kettles have wireless card readers attached to them; such kettles have been used to collect coin donations earlier.
- Which company teamed up with top international designers such as London’s Tim Wallace, New York’s Eric Chan and Toronto’s Conrad Marini to bring world-class premium furniture to India?
- Who said: “I have no use for a motor car which has more spark plugs than a cow has teats”?
- Which publication has announced that 2010 will be the year of women and will debut a series of “girl comics” which will be written and illustrated entirely by women?
- Whose mantra for success was “Rise early, work hard and strike oil”?
- This retail brand began as a sailboat equipment company in the 1960s in the US. The business became so successful that it expanded into general clothing and home furnishing. The company is named for its sailboat heritage, but the misplaced apostrophe in the company’s name was a typographical error that the founder could not afford to change. Identify this brand.
- What kind of business fraud is the Salami technique?
- Which company used a 15-year-old actress in the 1980s to advertise its brand with the line, “Nothing comes between me and my ______”? Identify the actress also.
- Who began his career in a company called Hyatt Roller Bearing Company in Newark, during the 1890s?
- Identify the brands by their logos and name the company that owns them.
| Ten all-correct entries will receive a copy of Jay D Lindquist & M Joseph Sirgy’s Shopper, Buyer, and Consumer Behavior, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 6 January. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate. |