The Strategist Quiz (#211)
- Which global brand introduced in India recently is known for its ‘TLD’ proposition that is being used for nearly 100 years?
- In which recent event were these brands seen together as sponsors — Sony, Adidas, Emirates, Visa, Coca-Cola and Hyundai?
- This beverage brand is ranked No.1 in the world in terms of sales and as part of its marketing strategy it uses temperature-sensitive paper on its bottle label. A tab in the shape of a frog (the company’s mascot) is white when the bottle is warm and becomes blue when the bottle is cold, indicating that it is ready to drink. Name it.
- What is the term that explains how strategic decisions typically evolve in a part random/erratic and part logical way? Also name the person who coined it.
- The name of this company is an acronym of the Latin phrase which translates to “Healthy Soul in a Healthy Body”. Its advertisements carry the baseline, “Sound Mind, Sound Body”. Name the company.
- Several names were considered for this system when it was created — for instance, ‘Moi’ and ‘Tim’ — and finally, the name with which it is known today was given during the late 1980s. Name it.
- Which brand’s logo gets its colours from the flag of Bavaria, a state in Germany?
- Who said this to whom: “I can’t afford the operation, but would you accept a small payment to touch up the X-rays”?
- Whose brands are Jeva, Maya, Exo and Maxo?
- Identify the companies by their logos and establish the connection between them. (Hint: East meeting West)
| Ten all-correct entries will receive a copy of Jane Summers and Brett Smith’s Communication Skills Handbook published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@ bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 26 July. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate. |