The Strategist Quiz (#218)

 

1. Name the model of this luxury brand that bears the suffix “nine eleven” and has undergone a recent design change to make it lighter, more economical and powerful. It was originally launched in the early 60s.nbsp;
    
2. Which newspaper considers itself to be the most innovative and has launched the first fragrant newspaper? All its copies carried different fragrances for a period of 10 days during this year’s Ganpati festival.nbsp;
    
3. Apart from the US flag, which other flag was carried by John Glenn on the first US orbital space flight in 1962 and taken to the moon by Apollo 11 astronauts in 1969?nbsp;
    
4. This brand was known for its “sleeping beaker” that came complete with a blue “night cap” lid that could also be used as a saucer. It also launched a radio quiz for students in India in 1972. Name it. 
    
5. This Indian company shares its name with a famous tennis player and its brand names and ad campaigns have courted many controversies. One of its brands is marketed by Future Brands. Name it. 
    
6. This healthcare company once introduced a product to cater to the fashion need of women. It sold small pieces of materials most commonly shaped like small stars, crescents, arrows, hearts or circles which were used to attract attention to the complexion or an outstanding facial feature. Name the company and the product. 
    
7. In the US, the designation “director of first impressions” is increasingly replacing which job title?nbsp;
    
8. What is the art of manipulating people into performing actions or divulging confidential information called? 
    
9. Which brand would you own if you were part of the “VoltAge Community”? 
    
10. Identify this company founded by a start-up veteran from its logo.
    

Ten all-correct entries will receive a copy of Martin Webb’s Make Your First Million published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: September 13. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.