The Strategist Quiz (#456)

1. Created when the first version of this product/electronic utility was invented, the icon was drawn to resemble Neptune's Trident, the mighty Dreizack. What is it?
    
2. A former servant of the East India Company, on completing his indenture, set up a wine merchant business in Madras in 1825. A whisky brand named after him was launched in 1968. Recently, its owner had to succumb to pressure from the Scotch Whisky Association to change its name in markets outside of India, on concerns that customers could confuse the spirit with Scotch. Name it.
    
3. This brand's new claim, mainly in marketing campaigns in the US, is "Ingenuity for Life", reflective of what has been in its DNA since 1847. Name the company.
    
4. In the US, Intel, GE and Exxon Mobil pushed for something called the common core standards. What does it mean?
    
5. This company's first sales agents in India began work in Chennai and Kolkata in 1912. It uses a term to describe smaller or "daily-portion" packs designed to be bought on a regular basis that are manufactured locally, using local raw materials to minimise value chain cost. Name the company and the term that describes this product practice.
    
6. This person undertook a road trip from Peshawar to Tuticorin and from Quetta to Kolkata in the early 1920s. By covering 7,500 miles to understand the Indian market, he is credited with India's first ever market research study. His research trip resulted in an unexpected outcome, a set of road maps of India, which he drew for the Automobile Association of India. Name him.
    
7. One becomes a member of this club only if he survives a gunshot. The members of this club owe their lives to an invention that had almost been discarded before its remarkable properties were discovered. Name the club.
    
8. Which retailer has entered the fashion business with private label brands North Eleven and Lark & Ro?
    
9. Which brand runs this new line, "When you are very important"?
    
10. Identify the company set up in the 1930s from its logo?

 

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