by Pradipta Mohapatra, Ganesh Chella
* Published by Sage Publishers
* Price: Rs 525
* A collection of stories about the unique journey of 25 senior leaders towards the corner office
Also Read
by David Meerman Scott
* Published by Wiley
* Price: Rs 1,899
* Online content is becoming the dominant driver for commerce
EASY MONEY: EVOLUTION OF MONEY FROM ROBINSON CRUSOE TO THE FIRST WORLD WAR
* Published by Sage
* Price: Rs 395
* How governments are making the the same mistakes that led to the financial crisis
ALIGNING STRATEGY AND SALES: THE CHOICES, SYSTEMS, AND BEHAVIORS THAT DRIVE EFFECTIVE SELLING
by Frank V Cespedes
* Published by Harvard Business Review Press
* Price: Rs 1,250
* How to address the gap between your sales efforts and strategy
SERVICE-ABILITY: CREATE A CUSTOMER CENTRIC CULTURE AND ACHIEVE COMPETITIVE ADVANTAGE
by Kevin Robson
* Published by Wiley
* Price: Rs 2,616
* Companies that aim for complete customer satisfaction gain from loyalty and increase in profit
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
)