The designer of Barbie doll has defended its controversial body shape and said that it was never designed to be "realistic".
Kim Culmone, VP of Design at Mattel, told FastCo Design that the exaggerated shape of Barbie was designed for girls to easily dress and undress the doll and also helped the company sew and shape common fabrics at such a small scale, the Verge reported.
She revealed that Mattel has an obligation to consistency and would prefer not to change its design much keeping in mind the doll's "heritage".
Culmone dismissed concerns that girls compare their body to the doll and said that young girls' perceptions are different than grown ups' perceptions.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app