After promoting Heineken for 45 million dollars in 'Skyfall,' it was time for a smart phone promotion in 'Spectre,' but Daniel Craig rejected a 50 million dollar offer from Samsung.
When it was thought to give James Bond a smart phone, Sony offered 5 million dollars to Bond to carry the phone, with an 18 million dollars bid to be the exclusive vendor, whereas Samsung offered the same 5 million dollars deal for Bond, but beefed the total payment to 50 million dollars, reports News.co.au.
However, both the offers were rejected by the 47-year-old actor and director Sam Mendes, after judging the phones to be too lacklustre for Bond.
The next installment of the hit franchise is slated to release in November.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
