e-commerce in India thriving owing to women shoppers, mobile users

India's e-commerce industry is booming owing to women shoppers and mobile users.

The e-commerce industry has seen a lot of action-packed period over past few months, as several hundreds of millions dollars have been invested in startups such as Flipkart, Myntra and Snapdeal.

The world's biggest retailers including Amazon, Walmart and eBay are scrambling to have their piece of the action.

Two of the biggest players are close to crossing the magical one billion dollars in gross merchandise value anyway.

According to TechCrunch, India's biggest e-commerce company, Flipkart has already crossed that milestone.

India's e-commerce market is projected to grow seven-fold to 22 billion dollars in the next five years, as Internet infrastructure improves further.

Opportunities in mobile commerce are also encouraging startups such as Paytm to talk about reaching audacious goal of processing 1 million orders in a day by 2016.

Online shopping ease buying things sitting inside homes, avoiding the hazards of traffic snarls, worsening air pollution and finding a parking slot.