Furlenco collaborates with Pocket Aces to launch content campaign

Online furniture rental company Furlenco has announced its partnership with Pocket Aces, a digital entertainment company to launch a new campaign 'Own experiences' to persuade millennials to commit to experiences and not furniture.

As young audiences move attention minutes from TV to digital and increasingly consume content on-the-go, advertisers are collaborating with digital-first content creators to natively integrate their messaging into interesting content that their target audiences want to consume. Pocket Aces reaches over 25 million target audience every week across its social channels, and Furlenco is leveraging this reach for its campaign.

"Our largest target group is the urban millennial, which believes in living life to the fullest, both inside the home and outside. Furlenco enables both with awesome furniture on rent that helps millennials live well inside the home, with enough money left over to truly experience life the way they always imagined," said VP-Marketing Furlenco, Aishvarya Chanakya.

With a host of various digital-driven engagements in the pipeline, the campaign intends to generate fun, interesting content that will make urban millennials laugh as well as introspect.