High Power - low price: new Duracell chhota power alkaline batteries

Compared to heavy duty zinc-carbon batteries, Duracell Chhota Power batteries extend your TV viewing time for just a few Rupees more!

Every day, millions of families across India enjoy watching their favourite TV shows or the latest breaking news. Key to this joy of viewing is the battery powered remotes: one which starts the TV, but the more importantly one for the Set-Top Box. The latter opens the world to the programs and is the command to flick through the channels.

Duracell Chhota Power - long lasting power for remote controls: Duracell understands how important TV and its remotes are to Indians. Therefore, the iconic consumer battery company launches an Alkaline battery guaranteed to last one year in remote controls: Duracell Chhota Power. Inspired by a deep dive analysis of how and where Indians mostly use batteries every day, Duracell Chhota Power's unique formula has been optimized for common devices in Indian households, including remotes, such as the one for the Set-Top Box, the company claimed.

The company added that a nationwide dense distribution will ensure that Duracell Chhota Power batteries are available for millions of Indian families- for just 17 Rupees a battery. These batteries are guaranteed to last one year in a remote control as a result they extend the time of TV family joy without any interruption caused by batteries.

They also provide much better value for money and are easier on the family budget. One Duracell Alkaline Chhota Power battery is Rs. 17 and is guaranteed to last one year in a remote control. Comapred to this heavy duty zinc-carbon batteries, with lower battery life, sell for Rs. 15.

Longer lasting battery has lesser impact on the environment. The company said that in a way, heavy duty zinc-carbon batteries may be compared to Duracell Chhota Power batteries as CFL (Compact Fluorescent Light) light bulbs may be compared to LED lights. While both create luminosity, LEDs come with a much more advanced technology, last significantly longer and therefore provide a far superior value for money.

the company said that Indian households powering their remote controls with Duracell Chhota Power batteries will see those remotes lasting longer than those fitted with zinc-carbon batteries, making it a better and more valuable choice for Indian consumers. Duracell will also continue to provide Duracell Ultra with up to 100% more power for those power-hungry devices in Indian homes.

This story is provided by BusinessWire India. ANI will not be responsible in any way for the content of this article.