INOX pioneers initiative to make multiplexes become ATMs

INOX Leisure, India's premier multiplex chain, has launched a new initiative to ease the process of cash withdrawal for the common man while supporting the demonetisation drive of the government. The company has partnered with the State Bank of India (SBI) to facilitate this transaction at the nearest INOX multiplex using a debit card.

Citizens can simply swipe their debit cards, enter their PIN number and take up to Rs. 2000 in cash per card per day. All applicable guidelines of the Reserve Bank of India with regard to cash withdrawals shall be followed. The facility will be available across 17 properties starting November 25 and will be made available at the remaining 89 properties over the course of the weekend.

Commenting on this unique initiative, Siddharth Jain, Director, INOX Leisure Ltd., said: "We, at INOX Leisure, believe that the current demonetization will have a positive impact on the Indian economy. We want to serve the nation at large by assisting the government in achieving their objectives of building a progressive economy. Through this effort, we are attempting to ease any difficulties that are currently being faced by people due to demonetization. INOX Leisure is proud to be the first multiplex in the country to launch this initiative and make a contribution towards achieving the objectives of the demonetization drive by the government."

Commenting on this tie-up, the State Bank of India (SBI) said, "We are glad to partner with INOX Leisure for the initiative that they have undertaken during this phase. At SBI, we provide support to customers and this association with INOX coincides with our offering."

INOX Leisure Limited (INOX) is amongst India's largest multiplex chains with 113 multiplexes, 446 screens spread in 57 cities, making it a truly Pan India multiplex chain. For easy and convenient ticket booking, INOX offers online booking on www.inoxmovies.com and through its smartphone applications. For movie updates and various offers, one can follow us on Facebook (www.facebook.com/INOXLEISURE) Twitter (www.twitter.com/INOXMovies) and Instagram (www.instagram.com/inoxmovies).

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