Itel becomes second fastest growing brand in India courtesy CMR report

Setting benchmarks in the Indian market, itel Mobile has now been listed as the pioneering mobile phone brand as per the latest CMR report.

A Transsion Holdings Conglomerate brand, itel has emerged as the second largest player in the overall mobile phone market in India by capturing nine percent market share for the year 2017.

The latest milestone further consolidates brand itel's market leadership, which has been built on the successful reception of its innovative product offerings amongst Indian consumers.

The report highlighted itel Mobile as one of the few mobile brands observed to have a strong upwards trajectory in 2017 despite market fluctuations, registering an exponential growth of 217 percent year-on-year.

"Our consumer-centric approach has helped us become one of India's leading mobile brands. We have been building an extensive portfolio of feature-driven 4G-enabled smartphones, differentiated service offerings and a strong post sale experience. Validation from an independent entity like CMR, underlines itel's growing prominence in the Indian market," said MD - TRANSSION India, Marco Ma.

Earlier in 2017, Transsion Holdings, the parent company of itel Mobile expanded its pan-India presence by enhancing its distribution network and channel partnerships adding up to the total of 92,000 retail outlets and over 1,000 channel partners.

It helped itel Mobile in delivering an unparalleled ownership experience to its users and established it amongst the frontrunners in the country's growing mobile phone industry.