Keventers to launch 32 outlets in Hyderabad by 2019 end

After the launch of its first outlet in Hyderabad, popular beverage chain Keventers has now announced its plans to launch over 15 new stores in the city for the next few months.

With an annual revenue target of Rs. 20 crores through these outlets, the beverage chain will open 32 new outlets in Hyderabad by the end of 2019.

The dairy brand recently opened its first outlet at Forum Mall, followed by GVK One Mall and Inorbit Mall in Hyderabad. With this, the company envisages Hyderabad to become the fourth largest market for Keventers in terms of the number of outlets after Delhi, Mumbai and Bangalore.

"We see a huge potential in the southern market for a milkshake product and Hyderabad will certainly have a huge role to play in our expansion plans. By 2019, Keventers is looking at selling around 5,000 bottles every Sunday," said CEO, director and co-founder, Keventers, Sohrab Sitaram.

The locations for the expansion will include Banajara Hills, Jubilee Hills, Hyderabad Airport, Gachibowli, HITEC City, Himayat Nagar, Film Nagar and Securandabad.

On the global front, Keventers is working towards doubling its retail footprint by the end of this fiscal to set-up over 300 outlets, globally. In addition to this, the next two years will witness expansion of its operations across India as well as the Middle East, the America's and Africa.

With a focused approach towards rapid expansion, the brand will continue to capture the palate of the southern region.

Keventers, however is eyeing an overall growth rate of 300 percent by the next year-end.

"We strongly believe that for any QSR brand to be able to build a mark amongst its target audience - creating a unique experience for its customer is of key importance," added Sitaram.

Keventers currently has over 170 outlets in over 30 locations in India across key cities such as Delhi/NCR, Mumbai, Bangalore, and Kolkata amongst many others.

Recently, the company also expanded its footprint, internationally, with multiple launches in Dubai and Nepal.