LeEco ties-up with netCORE, others for digital marketing initiatives

Global Internet and technology conglomerate LeEco has inked strategic partnerships with iCubeswire, netCORE and vCommission to further strengthen its digital communication by offering personalized strategies and integrated marketing campaigns.

LeEco prioritizes digital technologies into its core marketing strategies and these partnerships will play a critical role in delivering relevant and real-time experiences to consumers. The global technology company is betting big on LeMall.com in India, and the partnership with iCubeswire, netCORE and vCommission will help LeMall.com generate pre-booking and registrations for its flash sales through innovative creative's for the connected generation.

"With the increasing focus of users on digital channels, executing marketing strategies that connect effectively with them is extremely important. We believe these partnerships will help us amplify the reach of LeMall.com and further entrench our presence in the country", said COO Smart Business Electronics LeEco India, Atul Jain.

As part of the partnership, iCubeswire will support various digital marketing activities with accurate data, reports, analytics, and insights to drive higher ROI. In the past as well, iCubeswire has helped LeMall.com, in generating pre-buzz ahead of the launch of LeEco's Superphones and sustaining momentum for them, ultimately aiding record-breaking sales.

Both netCORE and vCommission were recently assigned to manage the marketing duties for the LeMall for all day held on August 9, 2016, that saw an incredible user traction.