Magicbricks app records 40 pct rise in new users in the last quarter

Home buying journey today is not as cumbersome as it was a decade ago. Homeseekers were completely dependent on brokers and personal connect, however with evolved needs and technological advancements, one can now access information at the touch of their fingertips. With the introduction of mobile apps like Magicbricks - the process has become much simpler.

Magicbricks has been leading in this segment by introducing innovative and industry first consumer friendly features over a period of time. With 4 million downloads till date, 4.4 rating on Google Play store and maximum number of reviews by the users, Magicbricks stands out at the highest rated and also the fastest growing app in this segment. This app is user friendly with over 15 lakhs property listings, offering intuitive interface that allows buyers to connect with home owners with just a click.

Personalised features and services like Propworth, Real time chat, EMI Calculator amongst others has made Magicbricks app distinct in its space and category. It also offers tools to help make the property related decisions easier. Magicbricks app today is one of the highly engaging app with 90% loyal users and is 30% ahead of its nearest competitor in terms of the user base.

Mr. Prasun Kumar, Marketing Head Magicbricks.com, said, "Increasing mobile data consumption and rise in adoption of smartphones have given a thrust to the mobile apps. Thanks to the disruption in the telecom world, there has been an unprecedented growth in this segment. Magicbricks has witnessed a phenomenal 40% growth in app downloads in the last quarter and it has pushed us to evolve with our products and features. We are constantly working towards addressing the ever changing consumer demands by creating an immersive online experience for the home buying journey."

Magicbricks app plays a key role in lead generation as well since 40% of us the consumers experience the site through the app. This also results in lead generation of around 30% for Magicbricks. Keeping in mind the current scenario, apps are increasingly playing a key role for home buying decisions.