NowFloats launches new product line for healthcare segment

Online discovery platform NowFloats on Tuesday announced launching of a new product line for the healthcare segment by the name of 'NowFloats Boost for Doctors', which will enable healthcare professionals and organisations to be easily discovered by customers through the use of location-based SEO tools.

With Doctors, NowFloats intends to analyze the performance of all businesses on their platform and innovate for the specific needs of already well-performing verticals.

However, the platform intends at the most effective online presence for business or institution needs.

NowFloats will create websites for healthcare professionals and organisations which will be supported on all three platforms - mobile, tablet, and web - with optimised content relevant to the business to draw more visitors who use search engines to find similar services around them.

"Our new product will help small and medium healthcare organisations to achieve a much-desired digital presence and build a fully-optimised online platform," said co-founder and chief software architect NowFloats, Ronak Samantray.

"This platform will not only help them manage appointment bookings, but also engage and reach out to consumers in a targeted manner through highly localised content optimization," added Samantray.

The platform will also include a Statistics feature, which will allow doctors to add statistics such as number of successful treatments, number of happy customers, awards won, etc. to highlight achievements and provide customers with helpful information to take the right decisions.